Kathleen Hadaway (formerly Diamonon) - a recognized branding leader who has worked with some of the nation’s biggest brands, developing deep relationships and building strong partnerships. Kathleen has over 30 years of experience in marketing from customer acquisition to retention in various industries. She has worked with Fortune 50 companies to start ups. She understands the business-to-business arena as well as consumer marketing. Kathleen has a 360 viewpoint of healthcare working with insurance, large health care systems and physicians. She spoke at the World Health Congress Conference in 2015. She has authored a white paper on how healthcare can look to other industries to drive loyalty in today’s episodic healthcare delivery.